Hi! I'm Raúl

About me

I am a marketing professional focused on digital strategy, technology, and data-driven results. My experience ranges from leading marketing as a CMO in a fast-growing SaaS startup to optimizing processes in B2B consultancy.

I specialize in driving growth through performance marketing and automation. I have managed campaigns with over 50 million impressions and implemented technical solutions using Python and Make to automate workflows, saving up to 90% of time on manual tasks.

I believe that marketing works best when efficiency meets good design. Whether I am analyzing KPIs or building a digital roadmap, I always ensure the final product is both technically sound and aesthetically rigorous.

Creative

Leader

Brand

Techie

My journey

Golive

Brand & Product Marketing

oct. 2024 – present · 1 year 4 months

💼 From start-up to medium-sized company

This experience has enabled me to make the leap from an agile B2C environment to a more complex B2B structure, gaining strategic and operational insight.

⚙️ Management & automation

I lead product strategies and digital KPI analysis, from planning to execution. In addition, I have digitised and automated internal processes, saving up to 90% of time on repetitive tasks.

💡 Technical profile applied to marketing

I introduced task and asset management tools and automated processes, such as developing a Python system to generate accreditations for commercial events, improving the department's efficiency and quality.

Maximiliana

Chief Marketing Officer (CMO)

mar. 2022 – oct. 2024 · 2 years 8 months

🚀 Intensive learning on the front line

I led the marketing department in a fast-paced and growing environment. I designed strategies, managed people, and executed campaigns from scratch, facing real decisions from day one.

🎯 Strategic vision with a focus on results

I developed the brand, planned 360 actions, and constantly measured with KPIs. I learned to prioritise, adapt, and find solutions with limited resources.

📣 Creativity with real impact

I had the opportunity to start my professional career by taking action and learning from it. You can take a look at this campaign, or this one 😉

Zaragoza University

External professional

🎓 Participation as an external lecturer

I have taught classes in Corporate Communication, contributing a professional perspective applied to marketing based on my experience as a young professional.

🎤 Speaker at university conferences

I have participated in the main lecture series at the Faculty of Economics and Business, teaching my holistic view of marketing, check it out!

📚 Member of the degree quality committee

I am a member of the Quality Assessment Committee for the Degree in Marketing and Market Research, contributing to its continuous improvement from an external and professional perspective.

My studies

Master's Degree in Marketing and Sales Management

ESIC Business School

oct. 2024 – nov. 2025

The only candidate selected from the talent programme at the ESIC business school, winning a scholarship for Spain's #1 Master's Degree in Marketing.

I am changing the course of my professional career by venturing back into education and working with a new company. Let's keep growing!

Zaragoza University

Bachelor's Degree in Marketing and Market Research

sep. 2018 – jun. 2022

Bachelor's degree that started my adventure in Marketing.

  • I enhanced my learning by combining it with independent studies in design, computing, and technology.
  • 6 A+ grades plus 1 Honor with Distinction

Hi! I'm Raúl

About me

I am a marketing professional focused on digital strategy, technology, and data-driven results. My experience ranges from leading marketing as a CMO in a fast-growing SaaS startup to optimizing processes in B2B consultancy.

I specialize in driving growth through performance marketing and automation. I have managed campaigns with over 50 million impressions and implemented technical solutions using Python and Make to automate workflows, saving up to 90% of time on manual tasks.

I believe that marketing works best when efficiency meets good design. Whether I am analyzing KPIs or building a digital roadmap, I always ensure the final product is both technically sound and aesthetically rigorous.

Leader

Techie

Creative

Brand

My journey

Golive

Brand & Product Marketing

oct. 2024 – present · 1 year 4 months

💼 From start-up to medium-sized company

This experience has enabled me to make the leap from an agile B2C environment to a more complex B2B structure, gaining strategic and operational insight.

⚙️ Management & automation

I lead product strategies and digital KPI analysis, from planning to execution. In addition, I have digitised and automated internal processes, saving up to 90% of time on repetitive tasks.

💡 Technical profile applied to marketing

I introduced task and asset management tools and automated processes, such as developing a Python system to generate accreditations for commercial events, improving the department's efficiency and quality.

Maximiliana

Chief Marketing Officer (CMO)

mar. 2022 – oct. 2024 · 2 years 8 months

🚀 Intensive learning on the front line

I led the marketing department in a fast-paced and growing environment. I designed strategies, managed people, and executed campaigns from scratch, facing real decisions from day one.

🎯 Strategic vision with a focus on results

I developed the brand, planned 360 actions, and constantly measured with KPIs. I learned to prioritise, adapt, and find solutions with limited resources.

📣 Creativity with real impact

I had the opportunity to start my professional career by taking action and learning from it. You can take a look at this campaign, or this one 😉

Zaragoza University

External professional

🎓 Participation as an external lecturer

I have taught classes in Corporate Communication, contributing a professional perspective applied to marketing based on my experience as a young professional.

🎤 Speaker at university conferences

I have participated in the main lecture series at the Faculty of Economics and Business, teaching my holistic view of marketing, check it out!

📚 Member of the degree quality committee

I am a member of the Quality Assessment Committee for the Degree in Marketing and Market Research, contributing to its continuous improvement from an external and professional perspective.

My studies

Master's Degree in Marketing and Sales Management

ESIC Business School

oct. 2024 – nov. 2025

The only candidate selected from the talent programme at the ESIC business school, winning a scholarship for Spain's #1 Master's Degree in Marketing.

I am changing the course of my professional career by venturing back into education and working with a new company. Let's keep growing!

Zaragoza University

Bachelor's Degree in Marketing and Market Research

sep. 2018 – jun. 2022

Bachelor's degree that started my adventure in Marketing.

  • I enhanced my learning by combining it with independent studies in design, computing, and technology.
  • 6 A+ grades plus 1 Honor with Distinction